You want full service on MLS® from a professional salesperson, just like the other agents, but at a low commission – that's One Percent Realty.
This is where we are not like the other agents:
You don’t pay anything upfront. You pay the commission when you home sale closes, just like the other agents.
Since our agents sell a lot of homes, they know how to market your home for top dollar:
On a $900,000 sale, this is the breakdown of our $9,950 commission
|$ 300,000||$ 7,950||$ 15,000||$ 7,050|
|$ 400,000||$ 9,950||$ 20,000||$ 10,050|
|$ 500,000||$ 9,950||$ 25,000||$ 15,050|
|$ 600,000||$ 9,950||$ 30,000||$ 20,050|
|$ 800,000||$ 9,950||$ 40,000||$ 30,050|
|$ 900,000||$ 9,950||$ 45,000||$ 35,050|
|$ 1,000,000||$ 10,950||$ 50,000||$ 39,050|
|$ 2,000,000||$ 20,950||$ 100,000||$ 79,050|
|$ 3,000,000||$ 30,950||$ 150,000||$ 119,050|
*compared with a broker charging 5%, not all brokers charge the same.
Our agents provide the same full real estate services as those other agents with much higher commission rates. We have full cooperation with other real estate agents who sell well over 80% of our homes sales on MLS® The only difference is the money you save with One Percent Realty.
One Percent agents are fully licensed sales professionals and members of their local MLS® real estate board, enabling them to fully market your property both on REALTOR.CA and their local MLS® system for maximum exposure to potential Buyers.
Your One Percent agent will help you determine the appropriate marketing strategy and listing price, list your home on the local real estate board MLS® system and on realtor.ca, display the listing on the onepercentrealty.com website and share the listing with thousands of other real estate websites, take interior and exterior digital photos, place a house for sale sign (if applicable), promote your property where the Buyers are looking, show your home to prospective Buyers, negotiate offers on your behalf, and importantly provide you with advice and assistance along the way as your agent. Our goal is the same as yours, sell your home for the highest price and at the lowest commission. Why pay more to sell your home?
With the changes to MLS® rules, there is now allowance for a REALTOR® to do what is referred to as "mere-posting". Think of a mere posting as you putting your property on the MLS system but you field all of the calls and handle the offer negotiations and paperwork. A mere posting company will charge a nominal fee for this, which we would estimate at around $500. The idea here is to allow people to market their properties themselves on MLS (For Sale By Owner) but do all of the work themselves.
This gives consumers choices which they previously did not have. Now as we see it, consumers have 3 viable scenarios:
Scenario 1 - Sell it through One Percent Realty for $9,950 for a $900,000 home, with all the services and exposure that you would receive from the traditional higher commission companies but at a low commission rate. This $9,950 fee also includes payment to the buyer’s agent (usually $4,500). One Percent agents do open houses, handle the showings including showing the property to Buyers, negotiations, and paperwork that you would expect from any full-service real estate brokerage. In short, the services and exposure are the same as you would get from the 5% commission agent option #3 above, but for way less money.
Scenario 2 - Mere posting/Sell it yourself. You can now put your home on MLS with a company that offers mere postings, and deal directly with the public and REALTORS® who may contact you about your property. It is worth noting that since your property is on a MLS® system you will have a very strong chance of dealing with a buyer's agent. These buyer agents will expect to be paid. Typically, they will be looking to the Seller to pay them for bringing the Buyer. If we use the $900,000 home as our example, a buyer's agent in Ontario may expect the Seller to pay them for example 2.5% or $22,500. Plus you will pay the mere posting FSBO company a fee of an additional say $500 or so for the upfront listing fee. The FSBO company might also charge you a success fee if you do sell it, and/or try to upsell you for additional services as well adding to the cost.
Scenario 3 - Sell it through the traditional "higher commission companies" who will place your property with a local real estate board that operates an MLS® system and provide full service real estate like One Percent does. Depending upon what your home is worth, this can cost a fair amount of money. A $900,000 home can typically cost $45,000 (assuming a 5% commission) in Ontario through a company like this, although commission rates do vary in the marketplace.
So if you can have the full services of our professional salespeople for only $9,950, why would you not just leave it to a professional?
Simply put, low office overhead and volume. We reduced our agent’s overhead to enable to them to charge less per sale which enables them to do more volume which works great for them and our clients. One Percent agents don’t focus on what they earn on a single sale, but look at their income at the end of the year after helping lots of clients buy and sell homes.
At the office level, we cut out a lot of the expensive real estate office overhead so we can pass the savings onto our clients. Instead of having brick and mortar offices all over the province, we have one central head office which manages the large volume of sale transactions. Our agents across Canada have been working from home leveraging productivity enhancing technology to sell real estate for over twenty years. With less overhead, our agents are able to both charge less and make a good living in the process.
Unlike the traditional real estate model, One Percent agents do not spend a lot of their time and money searching for clients – business literally comes to them. To them a SOLD sign is the best form of marketing to attract more clients and sell more homes. As we say at One Percent Realty, the more deals we do, the more money we are saving our clients.
Indeed, our MLS® listings are shown and sold by plenty of Cooperating REALTORS® all of the time. In our Ontario offices well over 80% of our homes listed were sold by Cooperating REALTORS® representing the Buyer. That is the proof in the pudding that our system works great.
Why is that. We believe it is two reasons. Firstly, our listings (under $900,000) typically offer $4,500 commission to Cooperating Brokers. While $4,500 might not be as much as some of other listings, it still is a decent amount of money for a paycheque for Canadians these days including a lot of sales professionals. The more important reason why other agents cooperate and sell our listings is that it is the Buyers who are dictating the shots these days. As mentioned above, if the Buyer loves the home does the amount of commission matter to the Buyer?
We understand that some of our clients want to offer more commission to the Buyer’s agent on MLS® than say $4500 for homes between $400,000 - $900,000 or 0.5% in homes over $900,000 – the choice is yours. We will still charge you the same fee for our listing portion of the commission and you can offer those Buyer’s agents a higher MLS® commission if that is something you want to do.
For example, if your home is $950,000 and you wanted to offer 2% on MLS to the Buying agents instead of our standard 0.5%. We would charge you 0.5% plus $950 (for our listing side) plus the 2% to the Buying agents. Hence the total commission would be 2.5% + $950 (plus HST). It’s still a great deal!
Further, since we don’t believe that offering any additional commission is necessary, if One Percent Realty sells your home ourselves without an outside Buyer agent we will only charge you $7950 for a home under $400,000, $9950 for home between $400,000-$900,000 and 1% + $950 for a home over $900,000.
Spending $10,000-$100,000 or more to sell your home is quite a bit of an unnecessary expenditure.
If you are thinking about selling your home call your regular agent that you used last time, but this time also call us to compare our services and commission rates. Being full service agents, our agents provide free no obligation market evaluations just like the other guys. Please don't let someone else tell you about our system, let us tell you exactly what we will do to sell your home. You and your hard earned equity will be glad you did.
One Percent Realty Ltd., Brokerage*
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